Our Story

We found a gap.
Then we filled it.

Small businesses deserve websites that look as good as the work they do. Not templates. Not $5,000 invoices. Something better.

The problem

Getting a website shouldn't be this hard

We talked to hundreds of Australian small business owners. The same story kept coming up: they knew their online presence was letting them down, but every option felt wrong.

DIY builders were confusing. Web designers were slow and expensive. And the result? Sites that looked like everyone else's — or worse, nothing at all.

$3K–$10K
What a web designer quotes for a small business site
6–8 weeks
Average turnaround for a custom build
73%
Of small businesses say their website doesn't reflect their quality
The name

Fast and beautiful

presto
Italian
Quick, ready, right now
+
bella
Italian
Beautiful, lovely
Prella
Fast and beautiful — that's the whole idea

We wanted a name that said what the product does. Prella gives small businesses a beautiful website, fast — no waiting weeks, no wrestling with software.

Why we built it this way

Three things that matter

Your website should match your work

If your work is quality, your website should be too. No templates. No logo slapped on a stock layout. The AI builds something that looks like you hired a designer.

Talking is easier than dragging

You describe what you want in plain English. No drag-and-drop, no code, no learning curve. If you can text a mate, you can build a website.

Fair pricing, no surprises

From $29 AUD/month during launch. That covers your website, hosting, SSL, and changes. No sneaky setup fees. No contracts. Cancel from your settings whenever you want. Launch pricing locked in for 3 months.

Made in Australia

Built by Blumetec Hub Pty Ltd

Prella is built and run by Blumetec Hub Pty Ltd, based in Brisbane. We're a small team that believes AI should make good design accessible to every business — not just the ones that can afford a $10K web agency.

Your data stays in Australia. Your website is served from Sydney. And when you need help, you're talking to people in the same timezone.

Try it free — no credit card needed