Last updated: April 2026
Questions? Contact us at support@blumetechub.com.au
These Terms of Service (“Terms”) are a legal agreement between you and Blumetec Hub Pty Ltd (ABN 44 694 990 175), a company registered in Queensland, Australia (“we”, “us”, “our”).
By creating an account or using Prella, you agree to be bound by these Terms and our Privacy Policy. If you do not agree, do not use the service.
Prella is an AI-powered website builder. You describe your business, our AI generates a website, and you refine it using a visual editor. We host the resulting website on our infrastructure.
Websites generated by the AI are produced by an automated system. While we strive for high quality, we do not guarantee that generated content will be error-free, complete, or suitable for any particular purpose. You are responsible for reviewing your website content before publishing.
Generated websites may not be unique. Other Prella users describing similar businesses may receive similar designs. You are responsible for customising your website to reflect your specific business.
AI-generated content should not be treated as professional advice of any kind, including legal, financial, medical, or technical advice.
Custom domain setup assistance is provided as a convenience to help you connect your own domain to your Prella website. You remain the registrant and owner of your domain at all times. Prella does not register, purchase, transfer, or hold domains on your behalf. You are responsible for maintaining your domain registration, paying renewal fees to your registrar, and ensuring your DNS records remain correctly configured. Prella is not liable for any domain registration lapses, DNS misconfigurations, or registrar disputes.
You must provide accurate and complete information when creating an account. You are responsible for maintaining the security of your account credentials. You must notify us immediately if you become aware of any unauthorised use of your account.
You must be at least 18 years of age to use Prella. By creating an account, you represent that you are 18 or older.
Prella offers the following plans (all prices are in Australian dollars and include GST):
You may preview your AI-generated website before subscribing, at no cost and with no credit card required.
Subscriptions renew automatically at the end of each billing period. You will be charged the applicable monthly fee on each renewal date. We will notify you before any price changes take effect.
Payments are processed by Stripe. We do not see, access, or store your credit card details. All payment information is handled directly by Stripe in accordance with PCI DSS standards.
If a payment fails, we will attempt to charge your payment method again. If payment continues to fail, your website may be paused (taken offline) after a 7-day grace period.
You may cancel your subscription at any time from your account settings. No phone call, email, or other contact is required to cancel.
Upon cancellation, your website remains live until the end of your current billing period. After that, your website is taken offline and your data is retained for 30 days to allow reactivation. After 30 days, your data is permanently deleted.
We do not provide refunds for partial billing periods.
If you are a first-time subscriber, you may request a full refund within 14 days of your initial purchase. After 14 days, or for renewal payments, refunds are not available for partial billing periods.
Prella, including its code, design, AI systems, branding, and all platform technology, is owned by Blumetec Hub Pty Ltd. Nothing in these Terms transfers any ownership of our intellectual property to you.
You retain ownership of all content you provide to Prella, including business descriptions, uploaded images, contact details, and any other information you submit. By using the service, you grant us a limited, non-exclusive licence to store, process, and display your content solely to provide the service (generating, hosting, and serving your website).
Our platform provides access to third-party stock photo libraries (including Pexels) to help you find images for your website. These stock photos are provided under their respective licences and may include photos of identifiable individuals.
You are responsible for ensuring that any images used on your website — whether uploaded by you or selected from stock photo libraries — comply with applicable laws, including:
We do not warrant that stock photos available through our platform have model releases or are cleared for all commercial uses. Responsibility for verifying image rights rests with you.
The HTML, CSS, and JavaScript generated by our AI for your website becomes your content for the duration of your subscription. You may use your generated website on our platform. We do not currently offer code export — your website is hosted on our infrastructure. If we add an export feature in future, you will own the exported code outright. Note: generated designs may incorporate common design patterns and are not guaranteed to be wholly original or unique.
You are responsible for reviewing all AI-generated content before publishing. We do not guarantee accuracy, completeness, or fitness for purpose of any generated output.
You must not misrepresent AI-generated content as having been created by a human designer.
Generated websites must not be used for phishing, impersonation, or deceptive purposes.
You agree not to use Prella to:
We reserve the right to suspend or terminate your account if you violate these terms, with or without notice depending on the severity.
Your data is processed in accordance with our Privacy Policy. In summary:
We aim to keep Prella available at all times but do not guarantee uninterrupted access. We may perform maintenance, updates, or experience outages beyond our control. We will make reasonable efforts to notify you of planned downtime.
We reserve the right to modify, suspend, or discontinue any part of the service with reasonable notice.
To the maximum extent permitted by law, our total liability to you for any claim arising from or related to these Terms or the service is limited to the total amount you have paid us in the 12 months preceding the claim.
We are not liable for any indirect, incidental, special, consequential, or punitive damages, including loss of profits, data, or business opportunities.
Without limiting the above, we are not liable for: errors or inaccuracies in AI-generated content; downtime or failures caused by our third-party infrastructure providers (including Anthropic, Cloudflare, Stripe, and Vercel); loss of data resulting from account termination after the retention period; or the actions of visitors to your published website.
Australian Consumer Law: Nothing in these Terms excludes, restricts, or modifies any consumer guarantee, right, or remedy conferred on you by the Australian Consumer Law (Schedule 2 of the Competition and Consumer Act 2010) or any other applicable law that cannot be excluded, restricted, or modified by agreement.
If you have a dispute about the service, please contact us first at support@blumetechub.com.au and we will work to resolve it.
If we cannot resolve the dispute, either party may refer it to the Queensland Civil and Administrative Tribunal (QCAT) or an appropriate court.
These Terms are governed by the laws of Queensland, Australia. Both parties submit to the non-exclusive jurisdiction of the courts of Queensland.
You may terminate your account at any time by cancelling your subscription and contacting us to request account deletion.
We may terminate or suspend your account immediately if you breach these Terms. In the case of serious breaches (such as illegal content or security attacks), termination may occur without prior notice.
On termination, your right to use the service ceases immediately. Data retention after termination is governed by section 5 of these Terms and our Privacy Policy.
We may update these Terms from time to time. We will notify you of material changes by email or by a prominent notice on our website at least 14 days before the changes take effect. Your continued use of Prella after the changes constitutes acceptance of the updated Terms.
If you have questions about these Terms, contact us at support@blumetechub.com.au.